2.36x ROAS
FIG. 01 / VACATION RENTAL PLATFORMPERFORMANCE MAX ADS
Key takeaways the short version
- Result: The program returned a 2.36x net ROAS overall, with top campaigns reaching 8.44x, and roughly 15x gross ROI on paid media, demand the platform could scale into its peak season.
- Challenge: A vacation rental platform had solid inventory but no real performance-marketing engine, and needed cost-effective demand quickly under budget constraints with high season approaching.
- Approach: We built a Performance Max program tuned to return, not just spend.
The numbers measured results
FIG. A / ROAS
2.36x
Net ROAS overall
FIG. B / TOP
8.44x
Net ROAS, top campaigns
FIG. C / ROI
~15x
Gross ROI on paid media
Situation
A vacation rental platform had solid inventory but no real performance-marketing engine, and needed cost-effective demand quickly under budget constraints with high season approaching.
Action
We built a Performance Max program tuned to return, not just spend.
- Optimized the product feed and listing data.
- Tested creative across video, imagery, and copy.
- Segmented by destination clusters and bid to ROAS targets with room to scale.
Result
The program returned a 2.36x net ROAS overall, with top campaigns reaching 8.44x, and roughly 15x gross ROI on paid media, demand the platform could scale into its peak season.
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