01 / Start small
One project that pays for the next
A focused first engagement, an audit or one workflow, costs far less than a full rebuild and shows a measured result in weeks.
The founder who is behind the work
FIG. 01 / FOUNDERMATTHEW PFEIFER
Founder and lead strategist
Matthew Pfeifer
Windrose Digital is led by Matthew Pfeifer, a technical SEO and analytics specialist who has spent his career turning search visibility into revenue a business can actually measure.
He has led more than 100 website migrations, built the schema, GA4, and Google Tag Manager tracking that makes growth visible, and managed marketing for a national franchise where the program drove a 267 percent increase in leads on a seven figure budget. He writes much of his own tooling, so the strategy is grounded in how search and AI engines actually behave, not in theory.
Matthew also founds and runs Creative City Developments, a creative tourism and destination practice, which keeps him close to how small places and small businesses really grow. Windrose brings that same hands on, accountable approach to every client.
The businesses that win are not the ones with the biggest budgets. They are the ones who picked one move, measured it, and kept going.
Matthew Pfeifer, Founder
Matthew Pfeifer, Founder
What we bring capabilities
- Technical SEO and migrations. Crawlability, speed, schema, and canonical hygiene, plus safe migrations that protect rankings.
- AI search and GEO. Getting your business cited by ChatGPT, Perplexity, and Google AI Overviews. See our AI search guide.
- Conversion tracking. GA4, Google Tag Manager, and server side events so revenue, not vanity traffic, drives decisions.
- Paid media with real attribution. Google Ads built on clean tracking and disciplined negative keyword and bid management.
- Video and storytelling. Stories that move people to act, built to rank on the second largest search engine.
How we work three principles
02 / Measure everything
Revenue, not vanity metrics
We tie the program to leads, calls, and bookings through clean tracking, so you see the return, not just a ranking.
03 / Local and national
Close enough to care
Based in Alexandria and working with clients across the country, with the accountability of a partner who picks up the phone.
Proof measured client results
FIG. A / SEO
+267%
Lead growth, Spaulding Decon ▲
FIG. B / REV
$9M
Revenue, warehousing manufacturer
FIG. C / SEO
+180%
Organic traffic, Virnig
FIG. D / CRO
+72%
Appointments, medical clinic
Where we work service area
Windrose Digital is based in Alexandria, Minnesota, in the Douglas County lakes area, and serves nearby communities including Osakis, Glenwood, Sauk Centre, Carlos, Garfield, Parkers Prairie, Brandon, and Evansville, along the Interstate 94 corridor. We also work remotely with clients across Minnesota and nationwide.
Windrose Digital LLC · Alexandria, MN · 952 807 5813 · Matthew@windrosedigital.com
Let us map your fastest measurable win.
One discovery call. We find the highest return move for your business and the number we will use to prove it worked.