+267% leads
FIG. 01 / NATIONAL DECONTAMINATION FRANCHISEFULL-FUNNEL GROWTH
Key takeaways the short version
- Result: Leads grew 267 percent across all channels, organic traffic climbed 2,500 percent, 29 keywords reached Google’s top 5, and conversion rate rose 40 percent.
- Challenge: Marketing and lead generation were not scaling alongside a franchise growing past 40 locations.
- Approach: We built the team and the infrastructure to drive demand across every channel.
The numbers measured results
FIG. A / LEADS
+267%
Leads across all channels
FIG. B / ORGANIC
2,500%
Organic traffic growth
FIG. C / RANK
29
Keywords in Google top 5
FIG. D / CRO
+40%
Conversion rate
Situation
Marketing and lead generation were not scaling alongside a franchise growing past 40 locations.
Action
We built the team and the infrastructure to drive demand across every channel.
- Built a nine-person in-house marketing team and ran it on the EOS framework for accountability.
- Overhauled SEO with conversion-focused content and rebuilt the digital infrastructure.
- Ran integrated campaigns across Google Ads, YouTube, email, direct mail, and influencer partnerships on a seven-figure budget.
Result
Leads grew 267 percent across all channels, organic traffic climbed 2,500 percent, 29 keywords reached Google’s top 5, and conversion rate rose 40 percent. The YouTube channel passed 600,000 subscribers in six months, all at a profitable return on a seven-figure budget.
“We achieved our fastest customer-to-franchisee growth we’ve ever had with Matthew leading our digital marketing. Our franchisee leads are not bad either.”CEO, national decontamination franchise
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