Case study / Real estate

A realtor group hit top 3 in three cities at a $25 cost per lead

Strong local reputation, weak online lead flow. We turned market authority into rankings and cheap, qualified leads in three months.

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CLIENT Multi-location realtor groupVERTICAL Real estateWORK Local SEO and adsRESULT Top 3, $25 CPL
Top 3, $25 CPLTop 3, $25 CPL, Real estate case study result for a Windrose Digital client

FIG. 01 / MULTI-LOCATION REALTOR GROUPLOCAL SEO AND ADS
Key takeaways the short version
  • Result: The group reached top 3 organic rankings in all three cities and drove cost per lead down to $25 for both buyers and sellers, all within three months.
  • Challenge: A Minnesota real estate group had strong local presence but struggled to turn its authority into online traffic and leads.
  • Approach: We built a local search program across all three markets while paid traffic carried the early load.
The numbers measured results
FIG. A / RANK
Top 3
Organic rankings in all three cities
FIG. B / COST
$25
Cost per lead, buyers and sellers
FIG. C / SPEED
3 mo
Time to results

Situation

A Minnesota real estate group had strong local presence but struggled to turn its authority into online traffic and leads.

Action

We built a local search program across all three markets while paid traffic carried the early load.

  • Ran localized keyword research on city-specific real estate terms.
  • Created location content for Bemidji, Park Rapids, and Alexandria.
  • Launched Google Ads to accelerate traffic while SEO matured, with lead-gen landing pages reinforcing each market.

Result

The group reached top 3 organic rankings in all three cities and drove cost per lead down to $25 for both buyers and sellers, all within three months.

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