952 807 5813Discovery Call
Case study / E commerce

A backpack ecommerce brand: +19% sales from SEO and retention

A growing backpack brand needed visibility and repeat buyers. A content and retention overhaul delivered both.

MP
By Matthew Pfeifer, Founder, Windrose Digital
Case study · E commerce · Updated June 2026
Schedule a Discovery CallAll case studies
CLIENT Backpack ecommerce brandVERTICAL E commerceWORK SEO and retentionRESULT +19% sales
+19% sales+19% sales, E commerce case study result for a Windrose Digital client

FIG. 01 / BACKPACK ECOMMERCE BRANDSEO AND RETENTION
Key takeaways the short version
  • Result: Organic search sessions grew 84 percent, returning customers rose 39 percent, and total sales increased 19 percent.
  • Challenge: A growing backpack retailer needed better search visibility and customer retention, without a clear digital strategy.
  • Approach: We fixed the foundation and built a system to bring customers back.
The numbers measured results
FIG. A / ORGANIC
+84%
Organic search sessions
FIG. B / RETENTION
+39%
Returning customers
FIG. C / SALES
+19%
Total sales

Situation

A growing backpack retailer needed better search visibility and customer retention, without a clear digital strategy.

Action

We fixed the foundation and built a system to bring customers back.

  • Ran a full SEO overhaul across product pages, images, and video.
  • Corrected thin content across the site.
  • Implemented email automation for lead nurture and repeat purchases.

Result

Organic search sessions grew 84 percent, returning customers rose 39 percent, and total sales increased 19 percent.

More work related case studies

+180%

FIG. 01SKID STEER MFG
Manufacturers

Skid steer attachment growth through SEO

+267%

FIG. 02NATIONAL FRANCHISE
National franchise

Scaling a national decontamination franchise

2.36x

FIG. 03VACATION RENTAL
Tourism and Hospitality

Vacation rental, growth with Google Ads

Want results like this for your business?

One discovery call. We map the fastest measurable win for your business and the number we will use to prove it worked.

Schedule a Discovery CallView Case Studies