9.87% CVR
FIG. 01 / KAYAK RENTAL START-UPCRO AND LOCAL SEO
Key takeaways the short version
- Result: The site converted at 9.87 percent during peak season, and more than 200 kayak trips were booked that summer.
- Challenge: A new Minneapolis kayak rental needed visibility and a site built to convert in a competitive market.
- Approach: We built a booking experience designed to turn visitors into reservations.
The numbers measured results
FIG. A / CRO
9.87%
Conversion rate at peak season
FIG. B / BOOKINGS
200+
Kayak trips booked that summer
Situation
A new Minneapolis kayak rental needed visibility and a site built to convert in a competitive market.
Action
We built a booking experience designed to turn visitors into reservations.
- Designed a fast, intuitive site that mirrors the booking experience.
- Ran local SEO with strategic keyword targeting.
- Built a streamlined booking funnel and layered on fully optimized paid ads.
Result
The site converted at 9.87 percent during peak season, and more than 200 kayak trips were booked that summer.
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