Kayak Start-Up – Achieves 9.87% Conversion Rate

Services:

TLDR:

SEO, Paid Advertising, Local SEO, CRO / UX, Web Development

Windrose Digital helped a Minneapolis kayak rental start-up launch with a 9.87% conversion rate through SEO, web design, and paid ads—leading to 200+ bookings in their first summer.

Windrose Digital
August 4, 2025
Minneapolis, Minnesota

Situation:

A new kayak rental company in Minneapolis was ready to make a splash—but lacked both visibility and a high-converting website. In a competitive market, they needed to stand out quickly and convert browsers into bookings.

Task:

Windrose Digital set out to build not just a beautiful website, but a complete digital ecosystem designed to rank locally and drive real revenue.

Action:

– User Experience: We designed a fast, intuitive website that reflected the ease and fun of a day on the water.

– Local SEO: Using strategic keyword targeting, we ensured the brand rose to the top of local search results.

– Sales Funnel: A streamlined, persuasive booking path helped convert interest into action.

– Full-Stack Support: From paid ads to backend optimization, every detail was geared toward performance.

Result:

The website averaged a 9.87% conversion rate during peak season—well above industry norms. Over 200 kayak trips were booked that summer, positioning the client as a top rental provider in Minneapolis and turning their launch into a breakout success.