Skid Steer Attachment Company – 180% Growth Through SEO

Services:

TLDR:

SEO, Data Analytics, Paid Advertising

In just two years, a Minnesota-based skid steer attachment manufacturer grew Google traffic by 180% using SEO alone—no video, no ads—through focused content, technical optimization, and strategic keyword targeting.

Situation:

A Minnesota-based skid steer attachment manufacturer partnered with a major agency during a pivotal period of growth. Despite having high-quality products, the company’s digital footprint was underdeveloped, limiting visibility and lead generation in a highly competitive market.

Task:

The mission was clear: dramatically increase organic traffic and qualified inbound leads—without relying on video or paid advertising. The strategy needed to be lean, scalable, and SEO-first.

Action:

As part of the agency team, Matthew Pfeifer led a focused SEO initiative:
– Conducted in-depth keyword research targeting high-intent industry terms
– Optimized core product pages and technical SEO elements
– Built supporting content and internal linking structure to strengthen domain authority
– Implemented tracking systems to measure search performance and lead attribution

Result:

Over a two-year period, the company experienced:
– 180% growth in organic traffic from Google
– Strong lead generation exclusively from SEO, without video or paid media
– Expanded visibility across key industry terms, reinforcing brand dominance in the region

This case proves that even in a heavy equipment niche, a well-executed SEO strategy can drive transformative growth.