Backpack E-Commerce Start-Up – 19% Sales Boost Through SEO

Services:

TLDR:

SEO

Windrose Digital helped a backpack e-commerce start-up grow total sales by 19% through targeted SEO and email automation—driving 84% more organic traffic and 39% more returning customers.

Windrose Digital
August 4, 2025
Minneapolis, Minnesota

Situation:

A growing backpack e-commerce brand knew SEO and email marketing were critical to long-term success—but felt overwhelmed by the complexity of digital strategy. They needed clear direction and fast results to gain traction in a competitive market.

Task:

Windrose Digital was brought in to craft a scalable strategy that would improve search visibility, strengthen customer retention, and ultimately drive measurable revenue growth.

Action:

Our team performed a full SEO overhaul—optimizing product pages, images, videos, and correcting thin content across the site. Simultaneously, we implemented an email automation system to nurture existing leads and increase repeat purchases. Every tactic was customized for sustained, long-term growth.

Result:

– +39% increase in returning customers
– +84% growth in organic search sessions
– +19% increase in total sales

The client saw improved visibility, stronger brand loyalty, and lasting ROI from a streamlined SEO and content strategy.