Multi-Location Realtor Group – From Low Traffic to Top 3 Rankings

Services:

TLDR:

SEO, Paid Advertising

Windrose Digital helped a Minnesota-based multi-location Realtor Group achieve top 3 rankings and $25 leads within 3 months through SEO and Google Ads—resulting in a surge in traffic and steady lead flow across all offices.

Windrose Digital
August 4, 2025
Alexandria, Minnesota

Situation:

Heading into peak season, a prominent real estate group with offices in Bemidji, Park Rapids, and Alexandria, Minnesota was struggling to convert their strong local presence into online leads. Their website lacked traffic, and the lead flow across all three locations had stalled.

Task:

Despite being a trusted name in their regions, the Realtor Group’s digital footprint did not reflect their market authority. The urgent goal: attract qualified traffic, rank competitively for local real estate terms, and drive affordable, high-converting leads before the season ramped up.

Action:

Windrose Digital implemented a dual-channel strategy of SEO and Google Ads:
– SEO: We conducted deep keyword research and developed localized blog content targeting phrases like “Realtor Bemidji,” “Realtor Park Rapids,” and “Realtor Alexandria.”
– Paid Ads: To accelerate traffic while SEO took hold, we launched Google Ads campaigns that reinforced key local search terms and funneled users toward lead-generating landing pages.

Result:

Within three months, the group:
– Achieved Top 3 organic search rankings in all three cities
– Reduced cost-per-lead to $25 for both buyers and sellers
– Built a strong, sustainable lead pipeline for all locations

This integrated approach turned an underperforming website into a lead-generation engine.