Business Liquidator – Doubled Conversion Rate

Services:

TLDR:

SEO, Local SEO, CRO / UX

Windrose Digital helped a business liquidation firm double its conversion rate through expert SEO, structural improvements, and high-converting content—resulting in a 50% increase in leads.

Windrose Digital
August 4, 2025
St. Cloud, Minnesota

Situation:

A well-established business liquidation firm was ready to scale, but its online presence wasn’t pulling its weight. They needed more than visibility—they needed a compelling brand experience that converted visitors into qualified leads.

Task:

Windrose Digital set out to overhaul both the content and structure of the website. We brought in a seasoned content strategist—a former lobbyist turned persuasive writer—to craft messaging that resonated deeply with potential buyers and sellers. Combined with structural SEO enhancements, our goal was a full digital transformation.

Action:

We implemented a consistent, high-quality content strategy, rolling out search-optimized articles and landing pages designed to rank, engage, and convert. Every piece was crafted to draw attention while clearly communicating the company’s unique value.

Result:

Within 12 months, the firm saw:
– 14% increase in site traffic
– 10% increase in user engagement
– 50% lift in conversion rate

This wasn’t just better SEO—it was a complete shift in how the brand connected with its digital audience.