Medical Clinic – Appointments Scheduled Up 72%

Services:

TLDR:

SEO, Paid Advertising, CRO / UX

Windrose Digital helped a niche medical clinic increase appointments by 72% and boost conversion rates by 34.85% in just six months, through SEO, affiliate content, and a technical site overhaul.

Windrose Digital
August 4, 2025
St. CLoud, Minnesota

Situation:

In an increasingly competitive digital healthcare landscape, a niche medical clinic needed more than visibility—they needed authority and consistent lead flow. Their goal was to become the top provider in their specialty and drive more qualified appointment bookings.

Task:

Windrose Digital set out to transform their digital footprint through a full-scale SEO and content strategy overhaul. The objective wasn’t just higher rankings, it was strategic growth in patient inquiries and scheduled visits.

Action:

– Technical Overhaul: We optimized the website’s backend for speed, structure, and search engine standards.
– Strategic Keyword Integration: Our analytics team uncovered high-converting search terms tailored to their niche and built content around them.
– Authority Building: We secured affiliate content placements to elevate the clinic’s credibility and relevance in search results.

Result:

In just six months, the clinic experienced:

– 72% increase in scheduled appointments
– 34.85% boost in conversion rate
– 23% rise in overall conversions

Our targeted approach helped the clinic dominate its niche online—despite post-COVID uncertainties.