B2B AV Company – Meetings Scheduled Up 129%

Services:

TLDR:

SEO, Data Analytics, Local SEO, CRO / UX

Windrose Digital helped a B2B AV company overcome stagnant growth with targeted SEO and Google Ads. In just a year, scheduled meetings jumped by 129%, site traffic rose 152%, and conversions increased by 15%.

Windrose Digital
August 4, 2025
St. Cloud, Minnesota

Situation:

A B2B audiovisual solutions provider was facing stagnant lead generation and underperforming web traffic. With sales targets looming, they needed a complete digital overhaul—and fast.

Task:

Windrose Digital stepped in to deliver more than a quick fix. We developed a strategic roadmap focused on high-intent traffic, keyword precision, and technical performance. Our team revamped the website’s structure, eliminated crawl issues, and added schema markup to improve visibility and ranking. We also prepared the groundwork for a highly focused Google Ads campaign.

Action:

Over nine months, we rolled out optimized website content to improve SEO and engagement. Then, over a concentrated three-month period, we activated a high-performing Google Ads strategy to accelerate conversions and schedule requests.

Result:

The outcome was dramatic:
– 129% increase in scheduled meetings
– 152% surge in website traffic
– 15% overall boost in conversion rate
Windrose Digital turned a struggling site into a high-converting lead machine.