Warehousing Building Manufacturer – $9M Revenue Growth

Services:

TLDR:

SEO, Data Analytics, CRO / UX

Windrose Digital helped an industrial warehouse builder uncover a high-value niche—equestrian barns—through analytics and CRO. In 12 months, this insight drove over $9 million in new revenue.

Situation:

A leading industrial warehousing manufacturer—primarily serving grain storage and road salt markets—sought to diversify and tap into higher-margin market segments. Their goal was to expand their customer base and unlock untapped potential for their warehousing structures.

Task:

Windrose Digital was tasked with uncovering new, profitable use cases for these massive structures. Rather than casting a wide net, we focused on identifying specific customer segments with immediate demand and strong growth potential.

Action:

Using custom form tracking and behavioral analytics, we gathered data on visitor intent and industry interest. Our team cross-referenced this with third-party research to pinpoint overlooked market niches.

One surprising insight stood out: equestrian customers were actively searching for alternative barn solutions. Armed with this data, we built SEO and conversion strategies tailored to that audi

Result:

Within 6 months, the campaign delivered dozens of qualified equestrian leads. By year’s end, the company had added over $9 million in new revenue, demonstrating the power of data-driven strategy and niche targeting.