Vacation Rental Platform – Scalable Growth with Google Ads

Services:

TLDR:

Data Analytics, Paid Advertising

Windrose Digital helped a growing vacation rental platform generate an average NET ROAS of 2.36x, with top campaigns hitting 8.44x. This translated to an 15X ROI on paid media—setting the foundation for profitable scaling.

Situation:

A rising vacation rental platform sought to scale profitably in a highly competitive market dominated by legacy brands. The team had built a solid inventory of listings across multiple regions but lacked the performance marketing engine to fully capitalize on that growth.

They needed more than visibility—they needed bookings, measurable ROI, and strategic clarity on where to double down.

Task:

Despite a strong portfolio and customer experience, the platform was underperforming in organic channels and needed to generate cost-effective demand quickly. With budget constraints and high season on the horizon, campaign efficiency and speed-to-performance were paramount.

Action:

Windrose Digital launched a strategic suite of Performance Max campaigns, each tailored to key vacation rental markets. Rather than a one-size-fits-all approach, each campaign was fine-tuned for the nuances of guest behavior, listing availability, and regional booking trends.

Tactics included:
– Feed Optimization: Cleaning and enhancing listing data to match high-intent queries
– Creative Variation: Testing video, imagery, and copy combinations across placements
– Geo-Segmentation: Structuring campaigns by destination clusters for clearer performance insights
– ROAS Targeting: Blending performance-driven bidding with scaling flexibility

Result:

Across the board, campaigns delivered powerful top-line results:
Average Net ROAS: 8.44x in top-performing campaigns, with the overall average at 2.36
Average Gross ROI: 76xx in top-performing campaigns, with the overall average at 15.64x