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Marketing for Manufacturers DOESN'T Have to be 'BORING'!

For far too long manufacture’s marketing techniques have been the stale cracker of the marketing industry. It is time to shake it up, make your marketing interesting, and get engaging. The bottom line is, the more engaging your marketing, the more bottom line will benefit.

Marketing for Manufacturers

Manufacturers, how many free leads are you missing? Let me help you calculate this. I’ve worked with over 240 businesses, and what I can tell you is that most of them don’t understand that 50 to 80 percent of the leads come through Google for free. This presents us with a great opportunity.

Let me explain that opportunity a little bit more. Based on where you are in the search engine results page, we can get massive gains. For example, if we’re able to move one of your specific keywords that relates to your business from 10th place to 3rd place, statistically, we would see a 360 percent increase in traffic from that keyword, and a 360 percent increase in leads. In the manufacturing space, especially, all the industry jargon gives us a huge heads up. What it does is allows us to access keyword opportunities that have less competition, meaning moving from that 10th place to 3rd place a lot easier if you know what you’re doing.

 

Having done this for many businesses and having a 94 percent success rate, usually, manufacturers are leaving at least three hundred thousand dollars on the table in keyword opportunities. But 300,000 can kind of be the low end. In some cases, we’ve had multi-million dollar strikes. For example, in the prefab shelter industry, we were able to find a new niche for the product based on the keywords we were seeing. And by doing that, we were able to turn around to create a nine million dollar increase in gross revenue.

 

In a different situation, a franchise with 45 locations in the Deacon industry needed help with their keywords. And over a year, we were able to increase their gross revenue by seven million dollars by utilizing Google search engine and free leads.

 

If you need any help understanding your digital marketing or search engine optimization landscape, even if you have a digital marketing team, you know we can get a second set of eyes in there and open up some opportunities. Please give me, Matthew Pfeifer, at Windrose Digital, a call.

Manufacturers, Did You Know?

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B2B researchers gather information about potential purchases through the internet.

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B2B buyers watch videos throughout their sales journey

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of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content

How We Help B2B Manufacturing Companies Drive Success

Understanding

Research

Strategy

Creation

Publish & Distribution

Manufacturing Brands We Have Worked With

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Elevate your business with expert digital marketing solutions! Connect with our specialists today and discover how we can drive growth, increase visibility, and optimize your online presence. Book your free consultation now and let’s unlock new opportunities together!

Understanding

This is where we come together to learn about your business. We dive deep into your manufacturing companies goals, strategies used in the past, and whatever else might be relevant. We want to know your company.

At the same time, we can impart our digital marketing experience and wealth of success in the area to making for an understanding of what goals we can accomplish together and what success looks like.

Research

This is where energy meets experience. This is when we dive into competitor research, keyword research, UX analysis so that we can start to look through the unknowns and see what sort marketing we can create for what kind of returns.

Strategy

After researching we can put the puzzle pieces together and look at the optimal approach to creating content. We provide information content optimizations, search engine optimizations, UX optimization, and more creative solutions.

Creation

This is where we get the machine roaring. We enlist our writers, videographers, and strategists,social media experts and more into the scene to begin fulfilling the strategy and creating the content. All the content being created to work in unison to attract customers attention, drive leads, and revenue.

Publish & Distribution

It isn’t enough to just write a newspaper for the day, you have to distribute it! Having researched, we can make sure that the content reaches industry specific channels and your target audience.