Case Details
A Multi Location Realtor Group: A Success
Story in Digital Marketing
Case Details
Matthew Thompson, EX Government Officer
Services:
A Success Story in Digital Marketing
Date:
01 - Jan - 2024 - 10 May 2024 5Months
As the busy season approached, the A Multi Location Realtor Group was grappling with a significant challenge – their website was not attracting enough traffic, and subsequently, they were not generating sufficient leads across their three locations in Minnesota. A solution was needed, and fast.
The Challenge
The Realtor Group operates in three key locations: Bemidji, Park Rapids, and Alexandria. Despite having a robust presence, their digital footprint was not reflecting their market dominance. The lack of web traffic and leads was a pressing concern as the high season for real estate was fast approaching. The goal was clear: boost the online presence, drive traffic to the website, and convert this traffic into leads.
The Solution
Our Approach: SEO and Paid Advertising
We crafted a two-pronged strategy to address the challenge at hand: enhancing SEO through topical blog posts and bolstering the traffic through Google Ads campaigns. Our team of experts conducted extensive keyword research to identify relevant topics for blog posts. These posts were optimized for SEO, focusing on terms like “Realtor Bemidji,” “Realtor Park Rapids,” and “Realtor Alexandria.”
Simultaneously, we initiated Google Ads campaigns to augment the organic traffic being driven by the SEO efforts. The campaigns were strategically designed to reinforce the blog posts and direct more traffic to the website.
The Outcome
Top 3 Organic Rankings and $25 Leads
Within three months, we achieved remarkable results. The A Multi Location Realtor Group now consistently ranks in the top 3 organic search results in all three locations – Bemidji, Park Rapids, and Alexandria. Furthermore, the cost per lead for both buying and selling homes has been reduced to a mere $25. These outcomes have led to an increase in traffic and a robust pipeline of leads for the Realtor Group.
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