Case Details
Case Study: Supercharging Leads
for a Business Liquidator
Case Details
Matthew Thompson, EX Government Officer
Services:
Supercharging Leads for a Business Liquidator
Date:
01 - Jan - 2024 - 10 May 2024 5Months
Situation:
A reputable business liquidator was poised for growth but their online presence wasn’t delivering the momentum they needed. They aimed not just for minor tweaks, but a transformative leap in their SEO standings.
Task:
Windrose Digital was up for the challenge. Recognizing the potential of high-quality, persuasive content, we onboarded an expert – a former lobbyist turned masterful writer. This unique combination ensured that the content we produced wasn’t just informative but irresistibly compelling. Along with the technical improvements to the website structure to make it more compelling for Google.
Action:
Rather than sporadic updates, we adopted a consistent strategy, infusing their website with fresh, captivating, and share-worthy content. Every piece was designed not just to attract eyes, but to draw readers into the business’s core offerings.
Result:
The fruits of our meticulous labor were evident. In just one year, the business experienced a robust 14% surge in user traffic. More importantly, these weren’t just casual visitors. The enhanced content strategy led to a 10% uplift in engagement and a significant 2% increase in conversion rates meaning we went from 1:100 visitors becoming leads to 1:33 becoming leads. This wasn’t just growth; it was transformation.
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